Business Communication Case Competition Brings Pressure and Prowess
The Business Communication spring case
competition winning team (left to right): Gunnthor
Gudjonsson, Eric Chalk, Jasmin Quintana, Trung
Nguyen, and Peter Trinh.
By Trevor Diddell
BSBA Marketing '10
Towards the end of each semester, Eller students in suits and ties line up in hallways, gather in corners or around tables, or set up camp on the balconies to practice final presentations.
Such was the case for the Business Communication spring case competition. This competition brings students and industry together to solve real-world scenarios. This spring, partner organization Cox Communications challenged students with the competition’s first real-time case.
The teams were tasked with forming a cohesive plan for Cox to reach emerging markets; specifically, the millennial generation and the southern Arizona Hispanic community. The information was time-released, so students learned the details of the case as the semester progressed. The information included video clips from Cox senior vice president Lisa Lovallo as well as direct meetings with director of public relations Michael Dunne.
Unlike competitions in the years past, students faced several rounds of presentations, including an elimination round on April 27. The final six teams advanced and competed on April 30. The final round was judged by Cox executives.
Marketing major Eric Chalk, a member of the winning team, reflected on the competition. “The biggest challenges we faced were getting to know everyone on the new team and understanding who took what roles,” he said. “At first it was difficult to assign work and see the clear team leader, but everyone stepped up and took a leadership role in a different area of the project.”
This semester’s competition was more intense than in previous semesters, and the students felt the pressure. But with any great challenge comes a greater reward, and teams that didn’t walk away with the win still got beneficial hands-on experience. “The case competition was a great experience because we met new people, worked with a real-life case, and had an opportunity to showcase our talents,” said Jasmin Quintana, who was on the winning team.
With the spring semester complete, a new group of students will face the challenge this fall. “I would highly recommend that incoming students practice and do the best that they can. Work with each other in every aspect and have fun!” said Quintana.