Finding a New Direction
Missy Eddy, MBA '11
and BSBA Marketing
'05, expects much of
her MBA experience
after being heavily
involved as an Eller
Accelerated MBA '11
By Brittany Smythe
BSBA Business Management '11
Missy Eddy was one of the first students to take advantage of Eller’s new Accelerated MBA Program. The native Tucsonan graduated from the Eller College with a BSBA in marketing in 2005 and returned to pursue her MBA this year.
“After finishing my undergraduate degree,” she said, “I started working for a local advertising agency on account coordination and public relations. The ad world really intrigued me because of the constant change in the work, with different projects and different clients at any given time.”
Eddy enjoyed the culture of the advertising business, but the declining economy forced her to switch industries. She moved into a buyer position at TriSports.com, founded by McGuire Center of Entrepreneurship alum Seton Claggett, but she kept her sights on improving her skills.
“I decided to return to Eller to earn my MBA because I was in a transitional point in my career and the timing was right with my growing family and my personal goals,” she said. “In addition, I had such a great undergraduate experience; I expected the same for graduate studies.”
While the program is intense, Eddy is beginning to search for ways to get involved. As an undergraduate, Eddy held leadership positions in the American Marketing Association and is currently a placement advisor for the Junior League of Tucson, a nonprofit organization for women that promotes volunteerism, and focuses on improving communities through the effective action of trained volunteers.
While she enjoys giving back to the community that has supported and contributed so much to her personal development and new family, she is now focusing on ways that she can give back to the college that ultimately provided her career opportunities.
The program has challenged Eddy to think of new approaches to problems, and her work experience gives her an edge in doing so. Although balancing the life of a student, wife, and mom has been difficult, Eddy is proud of her initiative to return to school.
“I have really enjoyed learning from my professors and their experiences. Also, the Eller MBA program has enabled me to continue to develop business skills on a broader base,” she said. “I have been able to understand how to uncover problems in the business world and then provide solutions.”