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The Eller Blog

Staying Connected? Technology Can Help Family Traditions Survive the Distance
by Soldwedel Professor of Marketing Linda L. Price and Associate Professor of Marketing Hope Jensen Schau

Staying Connected? Technology Can Help Family Traditions Survive the DistanceWhere are you headed after graduation? If your plans will take you to a new city – or even to a new country — for a job, internship, or educational opportunity, you are not alone. Today’s dynamic, global environment has contributed to the dispersion of families across long distances. [read full blog entry]

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Featured Video

Class Spotlight with Marketing Lecturer Vic PiscitelloClass Spotlight with Marketing’s
Dr. Vic Piscitello

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Eller Extras

Please keep Karl Eller in your thoughts and prayers!
Eller wakes from coma, expected to recover [The Arizona Republic]

Alumni Online Community
Connect with Eller alums and fellow Wildcats through our new alumni directory, plus update your information, sign up for email forwarding, post a class note, and more. Log in at www.EllerCommunity.com

Special Edition: Eller Research

Can Retail Stock Buyers Predict Market Prices?Can Retail Stock Buyers Predict Market Prices?

The question of whether retail stock buyers can predict stock market prices is difficult to address. By their nature, retail buyers’ actions are challenging to aggregate: these buyers are making decisions and trading stock as individuals rather than as a part of a corporation or fund.

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Featured Research

The Effects of Sleep Deprivation on Professional BehaviorThe Effects of Sleep Deprivation on Professional Behavior

Early 2011 saw a spate of reports in the media about air traffic controllers sleeping on the job as a result of sleep deprivation. The potential harm from this behavior is obvious, but what about the average office job? Can sleep deprivation cause counterproductive, or even unethical, behavior in organizations? [more]

 

Taking a Closer Look at Online Consumer SentimentTaking a Closer Look at Online Consumer Sentiment

While most product review research focuses on convergence of opinion expressed by aggregated reviews, Assistant Professor of MIS Zhu Zhang, Associate Professor of Marketing Yubo Chen, and Xin Li take a different approach. [more]

 

Knowledge Doesn't Make the Heart Grow Fonder: Text Text TextKnowledge May Not Make the Heart Grow Fonder

Coming up with as many reasons as possible for liking a product may actually decrease a consumer’s fondness for it, according to a new paper published in the Journal of Consumer Psychology by Assistant Professor of Marketing Jayati Sinha and Dhananjay Nayakanakuppam. [more]

 

Global Concentration Among the Big Four Audit FirmsGlobal Concentration Among the Big Four Audit Firms

Should regulators be concerned about the high market share of the “Big Four” audit firms? Assistant Professor of Accounting Paul Michas took interest in this question during his doctoral program at the University of Missouri-Columbia. [more]

 

Eller Connections

Research at the Intersection of Entrepreneurship and InnovationResearch at the Intersection of Entrepreneurship and Innovation

The McGuire Center for Entrepreneurship at Eller is home to a top-ranked, year-long intensive program for undergraduate, graduate, and doctoral students — but it also seeks to advance the quest for discovery across the University of Arizona through support of research. [more]