The Eller Times News.
Eller College of Management, The University of Arizona (logo). The Eller Times. The Eller Times News.

April 2005

Welcome to the The Eller Times News, sharing highlights of news, events, people, and partners of the Eller College of Management.


In the News.

McGuire Entrepreneurship Program and Students Earn National Honors

The BTO Auction Technologies team.
  The BTO Auction Technologies team won third place at the 2005 Enterprise Creation Competition.

For two years in a row, Entrepreneur magazine has ranked Eller's McGuire Entrepreneurship Program second in the nation and first among public schools.

The ranking distinguishes the McGuire Program as one of only four programs to place in the national top-tier grouping for three consecutive years. The 12 top-tier schools are identified annually through a scientific assessment of more than 60 program dimensions.

In addition, Entrepreneur ranks program director Gary Libecap, professor of economics, entrepreneurship, and law, as fourth among the nation’s top entrepreneurship program leaders.

Like the program itself, Eller entrepreneurship students and their business plans are earning national recognition. In March the Autonomx, LLC team won third place at the Spirit of Entrepreneurship and Enterprise Development (SEED) competition for a plan that combines multiple sensing technologies in autonomous vehicles with agricultural applications. That same month, the team behind BTO (Bid-to-Own) Auction Technologies took third place at the Enterprise Creation Competition for a plan that pits rival colleges against one another online in fantasy sports leagues.

Eller also recently earned recognition at the annual Kauffman/Angell Center for Entrepreneurship National Case-Writing Competition at Wake Forest University. MIS graduate student and entrepreneurship associate John Dale placed second for his original teaching case on the social impacts of productivity gains achieved through software automation.

Eller College Technology Primed for Market Success

eSMS screenshot.
Eller Student Management System Student Profile screen—an Eller entrepreneurship team will take the application to market soon.  

Five years ago, Eller College Undergraduate Programs had a problem. There was no system in place for effectively and efficiently managing student advising, which supports some 5,000 students a year.

They looked at various software systems in place in hotels, medical offices, etc., and decided none fit their needs well. So working with Eller IT, they created their own, the Eller Student Management System (eSMS), a set of online tools with detailed student records, online scheduling, messaging, and more.

eSMS has continued to evolve over the past 5 years, and today serves not only Undergraduate Programs, but aspects of the Eller MBA program, as well. And soon, it may serve even more clients.

For the past year, a team of undergraduate students in the McGuire Entrepreneurship Program, working with entrepreneurship mentor-in-residence Joann Rockwell, has studied the market potential for eSMS, conducting research, surveying competition, and creating a business plan. In April, the team will unveil their plan for taking eSMS beyond the UA.

The BTO Auction Technologies team.
  Sean Armstrong (left), Anna Yoshino, and Matt Collins (right)—the entrepreneurship team helping to commercialize eSMS—with UA President Peter Likins.

In February, the entrepreneurship team also represented the Eller College at the Arizona Legislative/UA Wildcat Pride Night in Phoenix, an event attended by Arizona legislators and elected officials, as well as UA officials, alumni, parents, and friends.

“This is a collaboration between Eller IT, Undergraduate Programs, the entrepreneurship program, and the UA Office of Technology Transfer,” noted Joann Rockwell. “It’s a great example of how we bring multiple teams together to work on a problem and find market opportunities for technologies developed here at the University.”

Marketing Delivers Education at Both Ends of the Spectrum

Main Gate Square logo.
  Marketing department head Robert Lusch is leading students in hands-on marketing solutions for Main Gate Square.

Eller Marketing students continue to learn from experience, both real and imagined. Well, perhaps not “imagined,” but virtual!

In the first instance—real experience—a group of students working with department head Robert Lusch is leveraging marketing and management skills for the Marshall Foundation, which owns nearly all the “Main Gate Square” properties along University Avenue west of the University.

The foundation depends on rental income from these properties for charitable giving throughout Tucson, including donations of 50 to 60 percent of their annual net revenue to the UA. Because of the nature of the rental market, higher rent means higher income.

For this reason, it’s critical that businesses thrive in Main Gate Square to support the foundation’s giving. Yet many Tucsonans overlook or avoid the area as a shopping and dining destination. The students working on this project have conducted multiple surveys to understand why the Square isn’t patronized more widely and will make final marketing recommendations to the Foundation’s board later this year.

In contrast, students in senior lecturer Sushila Umashankar’s new Marketing Strategy MBA class are exploring the discipline through Markstrat, a sophisticated, Web-based simulation tool used at top business schools around the country.

Student teams are assigned to various virtual firms. Throughout the semester teams are required to make numerous decisions about the company’s product and brand portfolio, target segments, distribution, pricing, promotion, and more in a dynamic, competitive marketplace.

Markstrat screenshot.
Sushila Umashankar is using advanced simulation software from Markstrat to help MBA students explore the impact of marketing strategies and decisions.  

To underpin their strategies, students have access to in-depth “data”: industry reports, market reports, studies—they can even order additional R&D from their allocated budget. The series of decisions occur in a simulated nine-year period, with each decision complexly interacting with earlier decisions and multiple “market” variables to impact performance. The combinations ultimately drive the success or failure of the firm, with its final stock price being a key factor in their overall course grade.

“They really make corporate level marketing decisions,” Umashankar said. “They have to work as a team to think about a marketing plan, come up with a strategy for their market, and keep that strategy fairly flexible so over time they learn from each decision round.”

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Eller Presents.

Ann Fudge Named 2005 UA Executive of the Year

Ann Fudge, 2005 UA Executive of the Year.
  Ann Fudge, CEO and Chair of Young & Rubicam Brands, was named UA 2005 Executive of the Year.

Some four hundred people filled a ballroom at the J.W. Marriott Resort and Spa last week for the 25th annual UA Executive of the Year luncheon. Eller College students, faculty, staff, and members of the College's National Board of Advisors (NBA) looked on as Ann Fudge, CEO and Chair of Young and Rubicam Brands, received the honor.

Fudge spoke of the importance of re-invention and innovation as she tackles the monumental task of “writing the story of a different future” for one of the world’s largest marketing communications conglomerates. She stressed also the importance of “living and leading from a core of integrity,” a theme that clearly resonated with the audience.

She closed her acceptance speech with a moving quote by an unknown author addressing the phenomenon of leadership, abridged here:

“Leadership is an invisible strand as mysterious as it is powerful. It pulls and it bonds. It is a catalyst that creates unity out of disorder. The qualities of leadership are universal. They are found in the poor and the rich, the humble and the proud, the common man, and the brilliant thinker. The most precious and intangible quality of leadership is trust: the confidence that the one who leads will act in the best interest of those who follow, the assurance that he will serve the group without sacrificing the rights of the individual. In the highest sense, leadership is integrity. This command by conscience asserts itself more by commitment and example than by directive. Integrity recognizes external obligation, but it heeds the quiet voice within, rather than the clamor without.”

Ann Fudge at CEO Forum.
  Ann Fudge talks with undergraduate students at the CEO Forum.

Ms. Fudge was presented with a bronze statue of a pioneer woman. The statue was provided, as it has been each year, by NBA member Warren Rustand and his wife Carson. The sculptor, Deborah Copenhaver Fellows, may be best known as the artist commissioned to create the Korean War Memorial in Washington State, dedicated in 1993.

In conjunction with the Executive of the Year luncheon, Fudge was the preeminent speaker of the inaugural Capturing Executive Opportunities (CEO) Forum, an opportunity for Eller undergraduate students to engage with and learn from leading executives.

Check the next issue of Progress magazine later this spring for more on Ann Fudge and the CEO Forum.

Economist John B. Shoven Illuminates Social Security Reform at 23rd Annual Fathauer Lecture

John B. Shoven.
Stanford professor and renowned economist
John B. Shoven.

John B. Shoven, the Charles R. Schwab Professor of Economics and director of the Stanford Institute for Economic Policy Research at Stanford University, shed light on the hotly debated, complex issue of Social Security reform as the honored guest of the Fathauer Lecture in Political Economy on February 3.

In his presentation, “Restoring Social Security’s Solvency: Plans that Work,” Shoven illuminated both the impending problems with Social Security (namely that expenses will starkly outstrip revenues beginning around 2015), as well as the three most widely accepted proposed solutions, including President Bush’s plan, the “Diamond-Orzag Plan” (often billed as a democratic alternative to the Bush plan), and Shoven’s own plan, created with economist Syl Schieber and published in Shoven’s book, The Real Deal: The History and Future of Social Security.

The Fathauer Lecture in Political Economy was created in 1982 and endowed in 1996 by Isabel and Walter Fathauer. “This lecture series meant a great deal to my mother, who was an economics major in college at Northwestern,” recalled Mari Fathauer Martin, daughter of Isabel and Walter Fathauer. “In fact, after my mother passed on, my father continued to come to the lectures in a wheelchair. Even when he was deaf and could no longer hear, he would come, and we would send him transcripts. So it was very, very dear to their hearts, and it’s an honor to carry on this family tradition for my parents. They were great supporters of The University of Arizona.”

Each year, the Fathauer Lecture brings an internationally respected scholar to the Eller College. The 2005 Lecture was attended by more than 200 business and community leaders, students, faculty, and other community members.

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Ensuring the Future.

Lovitt & Touché Awards the Eller College a $25,000 Alternative to Cookies and Nuts

Lovitt & Touché CEO Charles Touché.
  Lovitt & Touché CEO Charles Touché.

As one of the largest insurance agencies in the United States with over $300 million in total premiums, Lovitt & Touché is dedicated to providing insurance solutions around the world. Now it’s also dedicated to providing education solutions in the state of Arizona.

Instead of sending traditional client holiday gifts of edible treats, Lovitt & Touché has established a $25,000 scholarship program at the Eller College.

“The cookies or nuts get put into a kitchen and are forgotten,” noted the agency’s CEO Charles Touché, who, like the company’s senior vice president, Dave Wilder, is an alumnus of the UA. “We figured our clients would embrace this idea. We want to keep Arizona’s best students in the state.” Touché’s prediction was correct: The program has been met with unanimous consent.

Eller College associate dean Pam Perry said the College plans to use the scholarships in a mentorship program, The Edge, that will connect successful alumni with upper-division students, who in turn mentor incoming freshman.

"It will establish a culture of students helping students," said Perry. "It's a really nice loop."

Lovitt & Touché presented each of its clients with a framed certificate announcing that the gift had been made in their names. The company plans to present similar gifts to Arizona State University and Northern Arizona University, with the stipulation that in each instance, the funds be earmarked for business education. “As we grow, the size of our gift will grow,” Touché said, “This is a work in progress.”

Special thanks to Rodney Campbell, The University of Arizona Foundation’s director of communications, for developing this story.  

Corporate Sponsors Offer Unparalleled Career Exploration to Undergraduates

Undergraduate student and E&J Gallo Winery representative.
An Eller undergraduate student talks with E&J Gallo Winery's Camille Smith, herself an Eller alum, during Career Showcase.  

Philip Morris USA, Pulte Homes, and Enterprise Rent-A-Car were key sponsors for the 2005 Career Showcase, an opportunity for Eller College’s 5,000+ undergraduate students in 12 academic programs to meet and interact with recruiters from 60 corporations, government agencies, and non-profit organizations.

McClelland Hall’s first and second floors buzzed all afternoon February 17 as students milled under arches of red and blue balloons, exploring the hundreds of professional opportunities represented at the event.

“The candidates here have been amazing,” said Ryan Stam, Pulte Homes sales counselor and a 2004 Eller alum. He projected that at least 40 percent of the students he connected with would get an interview, noting that they were “high caliber candidates” overall. “We need a foundation of education in our leadership, and Eller provides that,” Stam said.

Coordinated and presented by Delta Sigma Pi and Eller College Student Council, Career Showcase was established in 1994 and is the largest student-managed career fair in Arizona. Along with a pre-Showcase week of career search strategy workshops, the event plays a key role in the career search process for undergraduates like marketing senior Kavita Williams.

“This is a great opportunity for a lot of students,” Williams said. Researching opportunities in marketing and advertising, Williams made it her goal to talk with every organization at the event: “If you’re just starting your career search, this is a great way to open yourself up to a lot of opportunities.”

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Eller's Finest.

Eller's Finest Faculty Honored with Annual Awards

The 2004 - 2005 Eller College Faculty Awards were announced at the National Board of Advisors meeting March 29, 2005. Five outstanding faculty plus one outstanding team of faculty and staff were honored for their distinct contributions to the Eller experience.

Award recipients are listed below:

Dean’s Award for Teaching Excellence

  • David Meader, MIS
  • Roger Hartley, Public Administration and Policy
David Meader.David Meader, MIS
The principles Dave Meader applies in designing courses are key to his receiving the Dean’s Award for Teaching Excellence. Not only does he ensure that large classes are engaging (with in-class exercises that induce critical thinking on the spot) and that learning centers around the abilities, backgrounds and mental models students bring with them to a course, he also gives students field work, increasing comprehension, retention, and confidence. Meader’s student evaluations are overwhelmingly positive, an amazing accomplishment considering that he has taught in every Eller program: undergraduate, full-time, weekend, and evening MBA, and executive education.
Roger Hartley.Roger Hartley, Public Administration and Policy
Extending the reach of Public Administration and Policy at the Eller College, Roger Hartley created a Court Administration and Management course to train future court managers. In hands-on learning, students interview officials and piece together how the organization is structured, how it works, and what problems or issues the institution faces. While this alone merits the Dean’s Award for Teaching Excellence, the class has also opened up internship and job opportunities, connecting students with Pima County Superior Court, Pascua Yaqui Tribal Court, Federal District Court, and judicial institutions.

Dean’s Course Innovation Award

  • David Reiley, Economics
  • Leslie Eldenburg, Accounting
David Reiley.David Reiley, Economics
“I’m pretty extreme in my classes in that I prefer not to lecture at all.” It’s this kind of philosophy that won Reiley the Dean’s Course Innovation Award. Wanting to spend class time engaged in meaningful discussion and advanced concepts, Reiley was frustrated by having to explain simple concepts covered in readings that many students simply skipped. His solution: Online quizzes on the readings, completed outside of class, before the next class. “I find that this totally increases the level of student learning,” Reiley said. “We get to talk about much more interesting questions in class than we ever did before.”
Leslie Eldenburg.Leslie Eldenburg, Accounting
Leslie Eldenburg saw a need in cost accounting education. In fact, she saw several: techniques to improve critical thinking, education around ethical behavior, attention to an increasingly global business environment, and more readable materials, to name a few. In response to that need, she created an intermediate cost accounting course textbook, Cost Management, with Susan Wolcott. Earning her the Dean’s Course Innovation Award, the textbook focuses on cost accounting methods and techniques, examining the quality of cost accounting information, and the development of ethical and critical thinking skills.

Teaching Innovation Grant Recipients

  • Core Curriculum Integration Project: Vic Piscitello, Marketing; David Tansik, Management and Policy; Mike Sechrest, Business Communications; Pam Perry, Nancy Victor, and Veronica Diaz, Undergraduate Programs
  • Randy Acetta, Business Communications
Core Curriculum Integration Project
Vic Piscitello, Marketing; David Tansik, Management and Policy; Mike Sechrest, Business Communications; Pam Perry, Nancy Victor, and Veronica Diaz, Undergraduate Programs

Core Curriculum Integration Project winners, with Dean Ken Smith (Mike Sechrest missing from photo).
The dedicated team listed above has spent two semesters carefully mapping out the undergraduate curriculum, placing courses in outcome grids and examining ways to integrate technology into course objectives. Their ultimate goal, a stronger, seamless, and more integrated core curriculum, has proven more than worthy of a Teaching Innovation Grant. The process has eliminated redundancy between courses and created cross-course projects, improving student learning, but also increasing communication and collaboration among faculty as they work together to advance the undergraduate instructional program.   
Randy Acetta.Randy Accetta, Business Communications
Whereas the traditional Business Communication Laboratory course seeks “to simulate business communication situations,” the current pilot Field Project is providing students with real-life business communication challenges. Four teams of undergraduates are collaborating with the civic organization Greater Tucson Leadership (GTL) to help provide leadership programs and events for Southern Arizona. Along the way, students will examine GTL’s marketing and development activities, creating recommendations and strategies for improving the organization’s reach. The project earned Randy Accetta a Teaching Innovation Grant for its forward-thinking approach to group learning and team-building, while giving students opportunities for interacting with civic leaders.

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Alumni Spotlight.

Carol Sacks Colena Bridges Science and Business
MBA '00

Carol Sacks Colena.
  Carol Sacks Colena.

Carol Sacks Colena looks out for mice. And rabbits, rats, and non-human primates—indirectly, anyway.

Her employer, the Office for Research Subject Protection at Harvard Medical School, is charged with ensuring that animal subjects—pigs involved in cardiovascular research, for example—are protected from harm and unnecessary discomfort.

As administrator for the Office’s Institutional Animal Care and Use Committee (IACUC), Carol is responsible for managing non-compliance issues and reporting to regulatory agencies, a hefty task considering the school has more than 900 active research protocols and over 400 investigators.

Though demanding, the job is ideal for Carol, combining her science background (an undergraduate degree in animal science and work in biotech research) with skills learned in the Eller MBA program.

“The business administration and management skills that I learned at the Eller College helped me create a bridge to move from the lab bench to the business side of the science world,” Carol explains. In one current project, managing the development of a relational database with Web-based tools, Carol is “relying directly” on skills learned as an Eller student in a consulting project for Rain Bird Corporation.

Before joining Harvard, Carol also drew on skills acquired during her year in the McGuire Entrepreneurship Program to launch her own business, a shuttle service for kids. The company was a great success, but a growing family (Carol and her husband have a son who’s almost 4 and another baby on the way) and other factors meant the Harvard offer won out.

“Harvard is a great place to work,” Carol notes, “and this keeps me involved in the sciences. Last August the entire freshman class was gathered outside my office, and I thought, 'These are tomorrow’s doctors, the best of the best.' It’s so cool to be right here with all these amazing people.”

Armando Roman Leaps to Entrepreneurial Success
BSBA '86

Armando Roman.
Armando Roman.

Armando Roman knew from the time he was 15 that he would own his own business. Entrepreneurs like his father and other relatives were role models for self-made success.

Those examples inspired Armando to start not one business, but two: Roman & Company CPA’s, P.C. and AXIOM Financial Resources, Inc., a consulting firm that primarily serves Native American tribes and enterprises.

Armando earned his undergraduate degree in accounting and finance at the Eller College, knowing he wanted to be a certified public accountant (CPA). But after working for two public accounting firms, he was determined to realize his dreams of self-employment. Wanting to spend time on the east coast, Armando earned an MBA from Drexel University before returning to Phoenix to launch his entrepreneurial career.

Armando later wrote about the experience of making that change—from corporate employee to business owner—in the book Make the Leap: Shift from Corporate Worker to Entrepreneur, a practical, how-to guide to starting your own business, co-authored with fellow CPA and entrepreneur, Genevia Gee Fulbright.

While another book—this one specific to starting a business in Arizona—is already well underway (Armando works on it nightly when his wife and three children are asleep!), Armando still finds time and energy for another passion, public radio.

Three years ago, he and two colleagues founded Friends of Public Radio Arizona, a non-profit corporation created to raise funds for the support of National Public Radio, Public Radio International and other public radio broadcasters. An annual black-tie auction of rare wines marks the major fundraiser for the group, with last November’s event raising some $250,000 in one night.

Armando remembers being strictly disciplined as an undergraduate, but credits his Eller education as the foundation of what he’s built as a CPA since: “Getting a CPA license has opened up so many doors for me, and there’s no way I could be a CPA if it were not for my Eller degree.”

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In the News.
Eller Presents.
  Ensuring the Future.  
  Eller's Finest.  
  Alumni Spotlight.