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Eller College Home > News, Events, and Multimedia > Press Releases > New Marketing Department head

Press Release

Eller Press Contact

Liz Warren-Pederson
Eller College of Management

UA's Eller College Lands Prominent New Leader for Marketing Department

June 6, 2003

Robert F. Lusch, currently dean of the M.J. Neeley School of Business at Texas Christian University (TCU) will be joining the Eller College of Business and Public Administration as head of the Marketing Department in 2004.

"We are truly fortunate to have Bob Lusch joining us next year," says Eller College dean, Mark Zupan. "His outstanding abilities as a scholar, leader, fundraiser and educator will help to raise the national stature of our marketing program – the University's sixth most popular major. Prior to his successful years at TCU, Dean Lusch held the same position at Oklahoma, so this may well be the first time that a department will gain a leader who has been dean at two top-50 business schools."

"Dean Lusch has generated a tremendous amount of momentum for the Neeley School," said TCU Chancellor Victor Boschini. During Dean Lusch's tenure, the Neeley School launched several innovative new programs and centers, opened a new building, advanced in national rankings, enhanced the profile of entering undergraduate and MBA students, and strengthened relationships with the school's advisory board.

Having earned both B.S. and M.B.A. degrees at The University of Arizona, and a Ph.D. from the University of Wisconsin, Dean Lusch spent ten years as a faculty member and department head at the University of Oklahoma. After two years at Arizona State University, he was recruited back to Oklahoma to serve as dean for five years. He then returned to teaching before TCU convinced him once again to take up the dean's responsibilities. Leadership roles have also characterized his scholarly endeavors. Among many other assignments, he has served as Chairperson of the American Marketing Association, President of the Southwestern Marketing Association, and Editor of the Journal of Marketing.

"Our move to Tucson allows me to return to my home town and devote virtually all of my efforts to teaching and research," Professor Lusch states. "I will be working closely with doctoral students in business, thereby helping in some small way to address the national shortage of business faculty." He and his wife, Virginia, have a longstanding commitment to Tucson and have maintained a home here over the years.

The Eller College of Management at the University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, excellence in management information systems, entrepreneurship, and social responsibility. U.S. News & World Report ranks the Eller undergraduate program No. 11 among public business schools and two of its programs are among the top 20 — Entrepreneurship and MIS. U.S. News & World Report ranks the Eller MBA Full-Time program No. 48 in the U.S. In addition to a Full-Time MBA program, the Eller College offers the No. 25-ranked Evening MBA program, the Eller Executive MBA and the Online MBA. The Eller College of Management supports more than 5,800 undergraduate and 800 graduate students on the UA campus in beautiful Tucson, Arizona, and on its satellite campus in downtown Phoenix.

Press Contact:
Liz Warren-Pederson, Eller College of Management

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