Eller College Marketing Students Assist Federal Government Agency
Undergraduates collaborate with the Bureau of Land Management to develop marketing and communications materials.
TUCSON , Ariz. – May 20, 2004 – University of Arizona Eller College students have just completed a semester-long effort, giving their time and expertise in marketing to work in partnership with the Bureau of Land Management (BLM) on a project for the Las Cienegas National Conservation Area in southeastern Arizona. This project, an innovation of Assistant Marketing Professor Michal Strahilevitz , marked the first time in the College’s history that students had worked with this federal agency. The BLM wanted to become more involved with the student body at The University of Arizona, and sought the assistance of marketing students because they provide a different perspective than those individuals familiar with natural resources.
Five undergraduate business students and one undergraduate environmental studies student (Tom Czarnowski, Jana Jones, Phillip Frankel, Amy D’Addio, Steven Travis True, and Deni Phenney) spent the spring 2004 semester collaborating with Steven Cohn, a Planning and Environmental Coordinator for the Tucson Field Office of the BLM. The project focused on developing communication and outreach materials to showcase the conservation area.
According to Assistant Professor Strahilevitz, “The students were hand-picked based on outstanding performance in my Advertising Management course as well as based on their superior goals.” The students surveyed a dozen existing BLM partners ranging from private businesses such as ranchers to government and non-profit agencies including The Nature Conservancy, the Pima Association of Governments, the Sonoita Community Crossroads Forum and the U.S. Fish and Wildlife Service. The survey identified shared goals and objectives as well as potential future partners. The students also completed an in-depth analysis of the existing Las Cienegas National Conservation Area Web site and prototyped a new Web site which could be used by the BLM and its partners.
“The Web site design was really top notch. It was way beyond our existing Web site”, said Cohn. Talking about the experience of working with the students, Cohn proclaimed, “It was excellent. The students were very professional, highly interested in the project, and were committed through the end. We wanted to work with them as if we were the client and they were the consultants. They took it very seriously and gave us a great product in the end.”
Professor Strahilevitz was not surprised by their outstanding work. “When you take a group of motivated and talented Eller students and give them a real-world project to work on, you can count on an impressive final project. This team definitely gave us that.”
About the Bureau of Land Management
The Bureau of Land Management (BLM), an agency within the U.S. Department of the Interior, administers 261 million acres of America's public lands, located primarily in 12 Western states. The BLM sustains the health, diversity, and productivity of the public lands for the use and enjoyment of present and future generations. Visit www.blm.gov for more information.
The Eller College of Management at the University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, excellence in management information systems, entrepreneurship, and social responsibility. U.S. News & World Report ranks the Eller undergraduate program #14 among public business schools and three of its programs are among the top 20 — Entrepreneurship, MIS, and Management. U.S. News & World Report ranks the Eller MBA Full-Time program #44 in the U.S. and #21 among public business schools. The College leads the nation’s business schools in generating grant funds for research. In addition to a Full-Time MBA program, the Eller College offers an Evening MBA program and the Eller Executive MBA. The Eller College of Management supports approximately 5,700 undergraduate and 700 graduate students on the UA campus in beautiful Tucson, Arizona.
Liz Warren-Pederson, Eller College of Management
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