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Eller College Home > News, Events, and Multimedia > Press Releases > Entrepreneurship learing opportunities

Press Release

Eller Press Contact

Liz Warren-Pederson
Eller College of Management

New entrepreneurship learning opportunities at the Eller College of Management are open to University of Arizona learners from any area of study

TUCSON, Ariz. – December 15, 2004 – The Karl Eller Center/McGuire Entrepreneurship Program at The University of Arizona’s Eller College of Management announces new for-credit learning opportunities.

Entrepreneurial growth, innovation, technology transfer, enterprise development, and economic development are a common part of the language across Southern Arizona and The University of Arizona. The knowledge and skills to advance entrepreneurial opportunity are in high demand. The Karl Eller Center/McGuire Entrepreneurship Program is meeting the demand by making innovative, high-quality entrepreneurship courses available to UA undergraduate seniors, graduate, or post-doctoral students from any discipline.

The following one-to-three credit courses are available spring 2005.

ENTR 481/581: Assessing Early Stage Technologies For Commercial Potential
Instructor: Jim Jindrick, McGuire Entrepreneurship Program; One credit
Course description:
Whether scientist/inventor, investor, or business partner, assessment of early stage technologies is a critical skill set in today’s technology market place. This course is a pre-business plan course designed to equip students to effectively evaluate and assess early stage technologies and products to identify potential applications and market opportunities, enabling decisions to advance research and design and to encourage early stage investment.

ENTR 401/501: Basics of Intellectual Property Management and Business Entrepreneurship
Instructor: Patrick Jones, Director, UA Office of Technology Transfer; One credit
Course description:
Knowledge-based businesses are driven by intellectual capital creation, capture, and use, and Intellectual Property (IP) represents a key intellectual capital asset base. To be successful in the information economy, business managers must understand how to create IP strategies, manage IP creation, and use IP in business settings from venture financing to outsourcing. This course provides an introduction to IP from the business perspective including basic IP concepts, strategies for IP capture and asset creation, and basic elements in using IP to structure businesses and business relations.

MKTG/ENTR 579: Marketing of Innovation
Instructor: Steven Permut, Department of Marketing, Eller College of Management; Three credits
Course description:
This course focuses on how to bring cutting-edge technologies to the marketplace. It is designed to facilitate the hands-on application of marketing concepts and practices to the very difficult world of commercializing new discoveries in science and engineering. The goal is to provide an opportunity for a select group of students interested in technology commercialization to apply their skills in formulating an early stage market assessment and preliminary launch strategy for the “newest of the new” in the laboratory sciences. You do not need a technical background, although this can be an advantage; however, you do need to have a strong interest in applying your knowledge to help scientists move their discoveries into commercial application.

For more information on these exciting learning opportunities, contact the Karl Eller Center at 520.621.4823 or

The McGuire Center for Entrepreneurship is a National Model Program of the United States Association for Small Business and Entrepreneurship and is home to the McGuire Entrepreneurship Program, ranked the #2 public undergraduate and #1 public graduate program in the nation by Entrepreneur magazine and The Princeton Review. Established in 1984, it was one of the first university-based entrepreneurship centers in the country. Today, the Center offers entrepreneurship education for any graduate program at the University of Arizona and reaches more than 1,000 undergraduate students every semester. With courses in business, law, science, engineering, health, medicine, arts, and humanities, the McGuire Center advances the state and regional economy, advances entrepreneurship education nationwide, and teaches life-long problem solving for economic, social, scientific, and environmental progress.

The Eller College of Management at the University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, excellence in management information systems, entrepreneurship, and social responsibility. U.S. News & World Report ranks the Eller undergraduate program No. 11 among public business schools and two of its programs are among the top 20 — Entrepreneurship and MIS. U.S. News & World Report ranks the Eller MBA Full-Time program No. 48 in the U.S. In addition to a Full-Time MBA program, the Eller College offers the No. 25-ranked Evening MBA program, the Eller Executive MBA and the Online MBA. The Eller College of Management supports more than 5,800 undergraduate and 800 graduate students on the UA campus in beautiful Tucson, Arizona, and on its satellite campus in downtown Phoenix.

Press Contact:
Liz Warren-Pederson, Eller College of Management

For additional information, please contact us.