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He joined The Economist's Brussels office in 1980, writing about European Economic Community affairs and the Benelux countries. In 1982 he became the magazine's economics correspondent in London and the following year moved to Tokyo to cover Japan and South Korea. In 1986, he returned to London as the finance and economics editor and in 1989, became business affairs editor, responsible for all the magazine's coverage of business, finance, and science. Emmott was appointed editor of The Economist in March 1993. He has written four books on Japan: The Sun Also Sets: The Limits to Japan's Economic power, Japan's Global Reach: The Influence, Strategies and Weaknesses of Japan's Multinational Corporations, Kanryo no Taizai (The Bureaucrats' Deadly Sins), and, most recently, The Sun Also Rises. Emmott is now an independent writer, speaker, and consultant based in London and Somerset, England. He writes a column on international affairs for a Japanese monthly magazine, Ushio, and is a contributor to The Guardian's "comment is free" blog, and PostGlobal, a discussion forum run by The Washington Post. In 2006, Emmott received three journalism awards in Britain: a special award from the Wincott Foundation, the business journalist of the year award from the London Press Club, and the decade of excellence award from the World Leadership Forum's business journalism awards program.
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