Distinguished Speaker Series
Fathauer Lecture in Political Economy
With Jon Krosnick
Associate Director, Institute for Research in the Social Sciences, Stanford University
How do American Voters Decide?
Findings from Fifty Years of Scholarship on
Thursday, October 16, 2008
5:30 p.m. : Reception Follows
Berger Auditorium at McClelland Hall
The Eller College of Management
The University of Arizona
[Parking is available for a fee in the Park Avenue Garage immediately west of McClelland Hall.]
About Jon Krosnick
Institute for Research in the Social Sciences
For 30 years, Jon Krosnick has conducted research exploring how the American public's political attitudes are formed, how they change, and how they shape thinking and action, as well as how to optimize the design of questionnaires and surveys.
He is co-principal investigator of the American National Election Study, a preeminent academic project exploring voter decision making and political campaign effects.
A widely-recognized expert on questionnaire design and survey research methodology, he has conducted survey studies of Americans' attitudes on political issues in collaboration with ABC News, the Washington Post, Time magazine, and New Scientist magazine.
His books include the Handbook of Questionnaire Design (forthcoming), Attitude Strength, Thinking About Politics, and Introduction to Survey Research, Polling, and Data Analysis.
He teaches courses on survey methodology around the world at universities, corporations, and government agencies; testifies regularly as an expert witness in courts in the U.S. and abroad; and has served as an on-air election-night television commentator and exit poll data analyst.
For more information, please contact us.