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Eller College Home > News, Events, and Multimedia > Distinguished Speaker Series > Fathauer Lecture

Distinguished Speaker Series

Jon Krosnick

About the Fathauer Lecture in Political Economy

Established in 1982 and endowed in 1996 by Isabel and Walter Fathauer, the Lecture brings internationally known scholars to The University of Arizona's Eller College of Management. More than 200 business and community leaders, students, and other community members attend the free public event each year.

Fathauer Lecture in Political Economy

With Jon Krosnick
Associate Director, Institute for Research in the Social Sciences, Stanford University

How do American Voters Decide?
Findings from Fifty Years of Scholarship on
Electoral Choice

Event Details

Thursday, October 16, 2008
5:30 p.m. : Reception Follows

Berger Auditorium at McClelland Hall
The Eller College of Management
The University of Arizona
[Parking is available for a fee in the Park Avenue Garage immediately west of McClelland Hall.]

About Jon Krosnick

John Krosnick
Associate Director
Institute for Research in the Social Sciences
Stanford University

For 30 years, Jon Krosnick has conducted research exploring how the American public's political attitudes are formed, how they change, and how they shape thinking and action, as well as how to optimize the design of questionnaires and surveys. 

He is co-principal investigator of the American National Election Study, a preeminent academic project exploring voter decision making and political campaign effects.

A widely-recognized expert on questionnaire design and survey research methodology, he has conducted survey studies of Americans' attitudes on political issues in collaboration with ABC News, the Washington Post, Time magazine, and New Scientist magazine. 

His books include the Handbook of Questionnaire Design (forthcoming), Attitude Strength, Thinking About Politics, and Introduction to Survey Research, Polling, and Data Analysis

He teaches courses on survey methodology around the world at universities, corporations, and government agencies; testifies regularly as an expert witness in courts in the U.S. and abroad; and has served as an on-air election-night television commentator and exit poll data analyst.

For more information, please contact us.