Beyond the Classroom : Eller Students Engage in Honda Insight Marketing Competition
By Trevor Diddell
BSBA Marketing '10
The University of Arizona and the Eller College are among 21 universities nationwide participating in the Honda Insight Marketing Competition.
Students in the advertising management class, taught by Edward Ackerley, are experiencing something far from your traditional college course. Students have come together to take on the Challenge, forming an in-class, working agency they have named Four 2 Five Advertising.
The students are responsible for researching, implementing, and evaluating an integrated marketing campaign for the 2010 Honda Insight. The competition is a collaboration between Honda and EdVentures Partners, which focuses on providing innovative industry-education partnerships between students, educators, and major organizations. Honda has granted each of the 21 university teams $2,500 that they must budget to accomplish their goal of marketing the 2010 Honda Insight to Generation Y.
“This program allows students to work on a project with real clients, real goals, real budgets, and real outcomes. It is a great complement to the academic learning students get in the classroom," says Ackerley.