Beyond the Classroom : Eller Students Excel in Fall Case Competitions
By Brittany Smythe, BSBA Marketing '11
Undergraduate students boosted Eller's reputation and their own presentation skills at a trio of case competitions in Nevada, Ohio, and Nova Scotia this semester.
A team of six students — Sydney Fong, Brittany Gomes, Alex Jones, Emily O’Dwyer, Tara Trailova, and Alexandra Rome — placed first among twelve teams competing in the Las Vegas Altria Sales Competition in November. The Eller team came from marketing lecturer Vic Piscitello’s sales communication class. “The teams were given a detailed case that focused on the sale of water to a convenience store chain,” he explains. “They had 20 minutes to ‘close’ the sale.”
Students Sarah Trainor, Mitch Eich, and Tony Yuang also got a chance to test their communication skills this fall at the annual Ohio State Biz Quiz. The students competed against 17 other universities and placed third overall, topping teams from the University of Michigan, University of Texas Austin, and Purdue. The competition tests the teams’ knowledge of current events covered in the Wall Street Journal through a Jeopardy-style quiz.
The third competition, which dealt with international ethics, was a first for Eller. Ethics Program director Paul Melendez selected the three-person team of Gabrielle Geesey, Brittany Smythe, and Anushka Chaya to represent the College. The team traveled to Halifax, Nova Scotia, to debate ethical dilemmas that affect the global environment and students planning to enter the business world.