Beyond the Classroom : Clothing Entrepreneur is True to His School
By UA Communications
Marc Herman’s company sells high-end sportswear in 1,200 boutiques in 15 countries and in most major department stores. But he says his biggest thrill is coming to the UA campus and seeing his t-shirts selling in the bookstore.
Marc Herman is a UA alum who graduated with a finance degree from the Eller College. He actually got started in the clothing business when he was still in college. Jams were in style (remember the long Hawaiian-style shorts?)and Herman started selling them for a distributor out of Colorado. They were tremendously popular and soon fraternities and sororities wanted their own signature jams. When the Colorado distributor wasn’t willing to budge on prices and commissions, Herman went out on his own.
He had a vague idea about how clothing was made because his sister was a competitive figure skater and his mom made all her costumes.
“I went to LA and got out the Yellow Pages. I found sewing contractors and found where the fabric was made — the bright prints that we were using in those days. So I figured out how to do it myself. Then all my friends who were working for the first company were working for me. I had people all over the West — in Colorado, at UCLA, USC — selling for me.”
Herman stayed an extra year at the UA to nurture the business and have a little more fun.
“I had a tremendous experience at the UA. There was a huge diversity of students when I was there. I met students from all over the country. Learning to connect with a wide variety of people has served me well. And the book work wasn’t even that bad!”