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Our Stories
Beyond the Classroom : ELITE Students Turn Marketing Exercise into Fundraiser for Steele Children's Research Center
ller ELITE students Krista Johnston, name, name, Edna Enriquez, and name, outside the Steele
Children's Research Center.
Photo by Simmons Buntin.
December 2010
By Liz Warren-Pederson
This semester, Eller ELITE students — a group of high-achieving pre-business freshmen — took on the first-ever Eller Apprentice 4Ps of Marketing Student Competition. Proceeds of the event, which topped $1,000, benefitted Steele Children’s Research Center.
The Eller Leadership and Integrity Training for Excellence Program students were divided into ten teams. “We had to propose five new products to the UA Student Union administration,” explained yellow team member Edna Enriquez.
“After much discussion, my group decided on the product pizookies, which are half-baked chocolate chip cookies with ice cream on top,” said green team member Krista Johnston. “We then needed to determine what price we would sell the product at, total expected revenue, estimated total product cost, and total expenses.”
Once approved, each team was given a $100 loan for supplies and a defined time period in which to produce and sell their product.
“We had a four-hour time frame to sell the product and we need to sell enough to pay back our loan of $100,” Enriquez explained. “Thankfully, my group broke even pretty quickly and the profit then went to the Steele Children’s Research Center.”
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