Beyond the Classroom : MIS Project Boosts Casa de los Niños Online Presence
By Rebecca Ruiz-McGill
An undergraduate team of Flinn Foundation Scholars has moved on to compete globally in the Google Online Marketing Challenge after blowing away judges with its campaign to boost visits to the Casa de los Niños website and increase volunteers for the Tucson-area nonprofit.
The team, Flinnovation, is made up of students enrolled in an Eller MIS course taught by McClelland Professor of MIS Sudha Ram. The team is comprised of three UA honors students — Ravi Ram, Teddy Ware, and Daniel Fried, who teamed up with Arizona State University students Ryan Lane, Hugh Chung, and Nikil Selvam.
Fried is a computer science and math major; Ware is a management information systems and math major with minors in Spanish, Chinese, and Arabi; and Ravi Ram is a molecular and cellular biology and math major, with minors in computer science and Portuguese.
Ram’s MIS business intelligence course, a mostly graduate student class, helps students better understand how web analytics, data warehousing design, implementation, utilization, and marketing improve outcomes for companies.
“I teach students how to leverage and harness social media, and part of the class is to be able to implement what is learned in a real-world scenario,” Ram said.