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Beyond the Classroom : Sports Management Students Tackle Real-World Projects for the Phoenix Suns and Tostitos Fiesta Bowl

Susan Bulkeley ButlerThe Sports Marketing Management class at the 2010 Fiesta Bowl in Glendale, Arizona.
  

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January 2011

By Liz Warren-Pederson

Students in adjunct instructor David Vinturella’s MGMT 355 Sports Marketing Management class dug into two substantive, real-world projects during the fall semester.

Vinturella, a Phoenix-based sports marketing professional, met with representatives from the Phoenix Suns and Tostitos Fiesta Bowl before teaching the class. “I asked them to tell me about a business need they had,” he explained.

With these two business needs defined, Vinturella’s 70 students split into two groups to take on the projects. The students met with representatives from the Suns and the Fiesta Bowl and then jumped in.

Jason Butler (BSBA Business Management ’11) headed the Suns team, which was challenged to sell 1,000 tickets to 20 games scheduled November-January.

“Our entire team found out just how hard it is to sell tickets, and we had to keep changing our game plan to get more orders in,” said Butler. “The games we were selling did not include big ticket nights like the Lakers, Heat, and Mavericks, so many of the games were hard to market.”

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