Beyond the Classroom: Undergrads Apply Business Intelligence to Social Media
By Kelsey Wagner
Eller Marketing '12
Ram’s course consisted of two main projects. The first required students to implement an online marketing campaign for a local business using Google AdWords and Google Analytics. The second taught students about social network analysis techniques to map and measure relationships and flows between people, groups, organizations, computers, URLs, and more. While completing these two projects, the class learned about using Facebook and Twitter as marketing tools and tracking web performance, as well as how to market themselves. Ram also exposed the students to new technologies, such as Quick Response Codes, and software packages such as GEPHI to visualize and analyze networks constructed from collected data.