Beyond the Classroom: UA AdCats Help Manzo Elementary School Promote Innovations in Sustainability
By Sarah Thompson
Eller Finance '13
AdCats — the student-run advertising group at the University of Arizona — turned its talents to support of Manzo Elementary School in December. The school, which had been on the short list of possible closures by Tucson Unified School District, collaborated with the students to demonstrate its innovations in sustainability.
Manzo is moving toward developing a PACE-Grade 5 curriculum centered on reconciliation ecology, the science of inventing and establishing new habitats to conserve species diversity in places people occupy. Students learn through hands-on horticulture and reconciliation ecology. Last year, the Catalina Church of Midtown in Tucson donated $35,000 to Manzo so that its students could build a greenhouse.
AdCats helped coordinate the greenhouse’s dedication at an event, “Made in Manzo,” in December. The students developed an event promotion and marketing campaign that included print, interactive marketing, and social media.