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Dynamic Learning Community : Brent Seebohm Initiates Excellence Fund for New Sports Management Minor Program

Arizona Stadium at the University of Arizona.
Arizona Stadium at the University of Arizona.
Photo by David A. Harvey.

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March 2010

By Liz Warren-Pederson

In February, the Eller College held an official launch party for the sports management minor, a student-driven academic option designed for non-business students.

At the launch, Brent A. Seebohm, former UA associate athletic director and past president of the National Association of Collegiate Marketing Administrators, announced a multi-year gift commitment to the program.

”Given the current financial challenges in the state and the UA, I made a commitment that this program would not require any funding from the University,” says Stephen Gilliland, head of the Department of Management and Organizations (M&O). “Brent’s gift provides the critical new venture funding to get this program successfully launched.”

The contribution establishes the Seebohm Fund for Sports Management Educational Excellence, which will support the program’s goal to become a nationally recognized center of excellence for sports management education.

Seebohm, currently CEO of his own marketing and sports consulting company (, connected with the Eller College while he was with UA Athletics; Gilliland worked closely with UA athletics leaders to garner support for the sports minor program in its critical developmental phase.

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