Dynamic Learning Community : Eller Undergrads Intern with Lifestyle Startup in Hong Kong
By Liz Warren-Pederson
This summer, Alexander Williams and Dylan Pesquiera developed a comprehensive marketing plan for the launch of Autom, a robotic weight-loss coach built in Asia.
Intuitive Automata founder Cory Kidd is in the middle of a product launch: he’s aiming to introduce Autom, his robot weight-loss coach, in the U.S. market next year.
This summer, two Eller undergraduate students — Alexander Williams and Dylan Pesqueira — developed a comprehensive marketing plan for the product as part of their Hong Kong-based internship with Kidd.
“Working with Intuitive Automata taught me to be more independent and to think in out-of-the-ordinary ways,” said business management major Pesqueira. “I had the opportunity to work alongside the CEO and pitch my ideas to him. This gave me the confidence to believe in my ideas, and gave me a great experience, as well.”
This is the second year Eller College Undergraduate Programs has partnered with Dream Careers to provide students with access to internships in Hong Kong. Six students participated the eight-week program last summer, 19 this year.
“Most of the employers our students chose were small and needed them to complete professional-level projects and wear a lot of different hats,” said undergraduate advisor Steve Michel. “This gave them maximum exposure to their chosen industries.”