Dynamic Learning Community : Marketing Students Team with EdVenture Partners to Promote Hip Chevy Cars
By Brenda Schaub
Eller Marketing '13
Fall 2012 marks the beginning of a flood of new and eager students at the Eller College of Management. Among them, 62 students of media arts and marketing adjunct lecturer Edward Ackerley are currently enrolled in MKTG 425 Advertising Management. Here we learn to identify the needs of a market, create an effective message, and identify and utilize appropriate media channels that all aid in the management and development of competent and compelling advertising communications.
Like many semesters before, we have teamed up with EdVenture Partners, an organization that works to build strong cross-sector collaboration between nonprofit, corporate, and public sector entities. In doing so, EdVenture Partners empowers students with hands-on application of real-world learning experiences. This semester, the lucky students of MKTG 425 have been given the opportunity, through EdVenture Partners, to develop a promotional campaign for Chevrolet.
The “iAM” campaign for Chevrolet is currently underway and is geared to promote the Cruze, Sonic, and Spark automobiles in an effort to stimulate awareness throughout the campus.