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The MistoBox team at this year's UA Innovation Day (left to right): Collin Crowley, Samantha Meis, George Andros, and Connor Riley.
Photo by Daron Shade.

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Entrepreneurial Experience : Venture Team Profile: MistoBox

April 2012

By Kelsey Wagner, Eller Marketing '13

McGuire Entrepreneurship teams took center stage at the New Venture Expo at the Southwest Regional Angel Summit in April. One of them, MistoBox, took home the prize of “Most Investable Venture.”

MistoBox is built around a subscription service that sends members four unique, hand-picked samples of micro-roasted coffee from roasters across the country each month. They get to taste and learn about each coffee, and when subscribers particularly like a sample, they can buy the full size bag of coffee from the MistoBox online store. Team member Samantha Meis sums it up: “Find your perfect cup, and in the meantime, become a coffee connoisseur.”

The sampling subscription isn’t just a class project for the team members, they plan to launch after graduation. The team includes finance manager Connor Riley, operations manager Collin Crowley, general manager Meis, and marketing manager George Andros.

“We have our specific roles, but we all work very closely with one another, taking on overlapping goals,” explained Meis. “In a startup, there are so many tasks to be completed that the founders cannot be restricted to one role.”

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