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Leading in a Global Market : The Economics of Innovation: Modeling Pricing Methods for Technology

Flip HD video camera
The new high-definition Flip digital camcorder with built-in YouTube compatibility is an example of the type of rapidly evolving technology Gowrisankaran studies.

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December 2009

By Liz Warren-Pederson

Eller associate professor of economics Gautam Gowrisankaran awarded a grant from the National Science Foundation.

The accelerating pace of innovation — particularly in durable goods industries — has challenged economists to uncover new modeling methods to predict performance and guide policy. Eller associate professor of economics Gautam Gowrisankaran, a McCoy/Rogers Fellow, was recently awarded a three-year, $207,164 grant from the National Science Foundation (NSF) to fund an ongoing project exploring those methods with Marc Rysman of Boston University.

The pair is focused on understanding the dynamics of pricing in the consumer electronics market, specifically DVD players, digital camcorders, and digital cameras. Their work is pioneering new methods for solving dynamic models of consumers’ demand and firms’ supply decisions in these markets.

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