Leading in a Global Market : Eller Undergrads Take Second in Foster Global Case Competition
By Liz Warren-Pederson
In April, a team of Eller undergraduate students traveled to Seattle for the 2013 Global Business Challenge, hosted by the Foster School of Business’s Global Business Center at the University of Washington. The week-long program culminated in a real-world case study that the teams were given 48 hours to solve through their analysis.
The Eller team – Colton Cray, Dylia Hernandez, Wesley Warshawer, and Michelle Vock – was one of just two domestic schools represented, and finished in the final four.
“We were given a case about Frog’s Leap Winery in northern California,” said Warshawer (Eller MIS, Operations Management, and Entrepreneurship ‘13). “The company wanted our consulting team to help them address two challenges: first, they wanted their winery to become more environmentally friendly, which was actually very difficult because the company already had the highest green rating for any winery; and second, they wanted to expand to new, overseas markets.”
Cray (Eller MIS, Operations Management, Finance, and Entrepreneurship ‘14) said the team took a unique approach to the case. “We realized early on that what we lacked in number-crunching and accounting prowess, we made up for with our precocious attitudes and creativity, which actually goes a long way in these kinds of competitions,” he said. “A 15-minute presentation isn’t really enough time to explain a full pro-forma financial analysis, and 48 hours is hardly enough time to prepare one. We quickly realized that as Americans in a global competition setting, our strength lay in our ability to come up with innovative, out-of-the-box solutions, and people really responded to that.”