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U

Director, Academic Advisoing
Undergraduate Programs
520.621.2505 office
520.621.8559 fax
lullrich@eller.arizona.edu
McClelland Hall 204L
Retired Professor of Practice in Marketing
Marketing Department

Areas of Expertise

  •  Psychology of consumer decision making
  •  Consumer choice in investment options, charitable giving, and brand options
  •  How men and women differ in decision making as consumers
520.621.1023 office

sumashankar@eller.arizona.edu