December 12-15, 2018 | Tucson, Arizona, USA
We are pleased to invite you to the 6th Forum on Markets and Marketing 2018 (FMM2018) in beautiful Tucson, Arizona, a multicultural, borderlands city in the Sonoran desert.
The University of Arizona is honored to host the conference in memory of Robert F. Lusch, featuring a reception and tribute just before FMM2018, on December 11.
Bob was a distinguished alum from the University of Arizona who returned to the UA as professor and head of the Department of Marketing and later served as the executive director of the McGuire Center for Entrepreneurship. We are eager to have the conference on Bob’s home turf and to celebrate his life and legacy with the FMM community.
Register now. We look forward to seeing you in December!
The Organizing Committee
Hope Jensen Schau
University of Arizona
Stephen L. Vargo
University of Hawaii
Melissa Archpru Akaka
University of Denver
Background
Purpose
The purpose of FMM is to advance the development of Service-Dominant (S-D) logic 
by focusing on foundational issues related to markets and marketing and exploring the cross-disciplinary foundations of S-D logic. Accomplishing this purpose is facilitated by a small number of scholars actively engaging in dialogue and discussion, as well as occasional debate, over several days, rather than the formal presentation of research papers.
FMM2018 Organizing Committee
Hope Jensen Schau
University of Arizona
Stephen L. Vargo
University of Hawaii
Melissa Archpru Akaka
University of Denver
Additional Resources
For specific questions, please contact Jan Voci, marketing department business manager.