6th Forum on Markets and Marketing 2018

December 12-15, 2018 | Tucson, Arizona, USA

We are pleased to invite you to the 6th Forum on Markets and Marketing 2018 (FMM2018) in beautiful Tucson, Arizona, a multicultural, borderlands city in the Sonoran desert.

Robert F. LuschThe University of Arizona is honored to host the conference in memory of Robert F. Lusch, featuring a reception and tribute just before FMM2018, on December 11.

Bob was a distinguished alum from the University of Arizona who returned to the UA as professor and head of the Department of Marketing and later served as the executive director of the McGuire Center for Entrepreneurship. We are eager to have the conference on Bob’s home turf and to celebrate his life and legacy with the FMM community.

Register now. We look forward to seeing you in December!

The Organizing Committee

Hope Jensen Schau
University of Arizona

Stephen L. Vargo
University of Hawaii

Melissa Archpru Akaka
University of Denver


 

Background

The Forum on Markets and Marketing was established in 2007 and became a reality in 2008, when the inaugural Forum on Markets and Marketing (FMM2008) was held at the University of New South Wales, Australia. Equally successful forums (FMM2010, FMM2012, FMM2014, and FMM2016) have been held in Europe and New Zealand.

 

Purpose

The purpose of FMM is to advance the development of Service-Dominant (S-D) logic by focusing on foundational issues related to markets and marketing and exploring the cross-disciplinary foundations of S-D logic. Accomplishing this purpose is facilitated by a small number of scholars actively engaging in dialogue and discussion, as well as occasional debate, over several days, rather than the formal presentation of research papers.

View the FMM2018 agenda.


 

FMM2018 Organizing Committee

Hope Jensen Schau
University of Arizona

Stephen L. Vargo
University of Hawaii

Melissa Archpru Akaka
University of Denver


 

Additional Resources

For specific questions, please contact Jan Voci, marketing department business manager.