Amy Schmitz joined the Eller College of Management at the University of Arizona as the assistant dean of marketing and communications in July 2017 from the University of San Diego School of Business, where she launched the school's first comprehensive digital marketing initiative to increase lead generation and conversions and produce quality prospect engagement, and led the award-winning redesign of the school's website. Before joining USD, she was the director of marketing and communications at ProLiteracy, the communications manager for the Whitman School of Management at Syracuse University and deputy director of communications and media relations in CARE’s Office of Public Policy. A Returned Peace Corps Volunteer, Amy served as a teacher-trainer in the higher education institute of Cape Verde, West Africa, from 1998-2000. She holds a master’s degree in communications management from the S.I. Newhouse School of Public Communications at Syracuse University. A published poet, she also holds a master’s degree in writing from George Mason University and a bachelor’s degree in visual arts from the Corcoran School of Art and Design at George Washington University.