Master's in Marketing Program Overview, Curriculum and Courses

Master's in Marketing Program Overview, Curriculum and Courses

Transform your career—and the future of marketing.

Understand what makes consumers tick, and learn how to improve their experiences online, in stores and everywhere they go.

In our Master’s in Marketing, the only program of its kind in Arizona, you’ll learn to develop pricing strategies, build integrated marketing plans, and conduct market research. And with the ability to complete the program in as little as 12 months, you’ll be on the fast-track to leadership positions in fields like advertising, product development, market research and more.

12-16

months to complete your degree

#8

graduate marketing program in the U.S. (QS) 

2

dual degrees available
MSM/MBA and MSM/MSBA

Top Ranked Professors

 #11 
in the US in research on top-impact
marketing journal - Journal of Marketing

 #11 
in the US in research on top consumer
 research journal - Journal of Consumer Research

What You’ll Learn

  • Build integrated marketing communications plans
  • Conduct and analyze market and consumer research
  • Create relationship marketing campaigns
  • Explore product innovation strategies
  • Discover best practices for international marketing

 

The Curriculum

Your courses will be taught by pioneering marketing researchers studying everything from perceptions of “coolness” in communications to the effects of childhood exposure to advertising. You’ll dive right in with coursework in marketing statistics, relationship marketing and marketing management.

From there, you’ll explore marketing research, product strategy, and international marketing. To round out the experience, you’ll complete a summer internship with a local or globally owned company, where you can put the skills you’ve learned into practice.

If you choose one of our dual-degree options, you’ll spend your final semesters rounding out your requirements—and anticipating the job offers that make it all worthwhile.

Program Outlines

Fall

  • MKTG 500: Market-Based Management (Required, 3 units) 
  • MKTG 552: Introductory Statistics for Managers (Required, 2 units) 
  • Elective (3 units)
  • Elective (3 units)

Students seeking to finish the program in 12 months should enroll in all required courses and select at least two elective courses during the Fall semester for a total of at least 12 units.

Spring

  • MKTG 546: Marketing Strategy (Required, 3 units)
  • MKTG 572: Marketing Research for Managers (Required 3 units)
  • Elective (3 units)
  • Elective (3 units)

Students seeking to finish the program in 12 months should enroll in all required courses and select at least two elective courses during the Spring semester for a total of at least 12 units.

Internship

  • MKTG 909: Master's Project (Required, 6 units)
    • Students may choose to take internship credits in Spring, Summer or second Fall semester.

Please note, the above plan serves only as a guideline, and students may choose to take more electives in one semester and less in another, long as 30 units are completed at the end of the program.

Fall I

  • MKTG 500: Market-Based Management (Required, 3 units)
  • MKTG 552: Introductory Statistics for Managers (Required, 2 units)
  • Elective (3 units)

Students seeking to finish the program in 16 months should enroll in all required courses and select at least one elective courses during their first Fall semester, for a total of 9 units.

Spring

  • MKTG 546: Marketing Strategy (Required, 3 units)
  • MKTG 572: Marketing Research for Managers (Required, 3 units)
  • Elective (3 units)

Students seeking to finish the program in 16 months should enroll in all required courses and select at least one elective courses during the Spring semester for a total of at least 9 units.

Internship

  • MKTG 909: Master's Project (Required, 6 units)
    • ​​​​​​​​​​​​​​Students may choose to take internship credits in Spring, Summer or second Fall semester.

Fall II

  • Elective (3 units)
  • Elective (3 units)

Students seeking to finish the program in 16 months should enroll in at least two elective courses during their last Fall semester for a total of at least 6 units.

Please note, the above plan serves only as a guideline, and students may choose to take Fall courses interchangeably as long as 30 units are completed at the end of the program.

Fall I

  • MKTG 552: Introductory Statistics for Managers (Required, 2 units)
  • MKTG 510: Market-Based Management (Required, 2 units)

Part-time students should aim to enroll in all required courses the first semester they are offered in order to gain a basic understanding of marketing principles before electives are taken.

Spring I

  • MKTG 546: Marketing Strategy (Required, 3 units)
  • MKTG 572: Marketing Research for Managers (Required, 3 units)

Part-time students should aim to enroll in all required courses the first semester they are offered in order to gain a basic understanding of marketing principles before electives are taken.

Internship

  • MKTG 909: Master's Project (Required, 6 units)
  • Students may choose to take internship credits in the first Spring, Summer or second Fall or Spring semester.

Fall II

  • Elective (3 units)
  • Elective (3 units)

Spring II

  • Elective (3 units)
  • Elective (3 units)

Please note, the above plan serves only as a guideline, and students may choose to take more electives in one semester and less in another, long as 30 units are completed at the end of the program.

Courses

Our marketing courses allow students to develop the skills necessary to be successful in a variety of exciting and versatile marketing careers.

View MSM Courses

Required Internship

Students are responsible for finding an internship that allows them to implement the knowledge and skills they have learned in the program. Students will develop a project around their internship while also gaining experience in the marketing field.

required Internship

Accelerated Master’s in Marketing

The Accelerated Master’s Program (AMP) in Marketing is for the top Marketing undergraduates who plan to continue in a graduate program in the same discipline. 

Explore the Accelerated MSM

Dual Degrees

Earned in just another semester or two, our dual degrees take you from impressive to unstoppable. Deepen your expertise in data-driven marketing with a Master’s of Science in Business Analytics. Or broaden your business perspective—and your own marketability—by adding an MBA to your degree.

Class Profile

Successful candidates for the Master of Marketing degree will have strong academic performance in prior university studies, with proven analytical aptitude and creative intelligence, and exceptional communication skills. They will be able to demonstrate both teamwork and leadership from undergraduate experiences as well as relevant internships or jobs. Work experience is not required.

  • 25 years old 
  • No work experience necessary
  • 70% female
  • Perfect for graduation seniors
  • International Students: 30%

Partial List of Undergraduate Majors

  • Management Information Systems
  • Foreign Language and Literature
  • Film and Television Studies
  • International Economics and Trade
  • Food Economy Management
  • Marketing
  • Information Science and Arts
  • Mechanical Engineering
  • Management
  • Communication
  • Public Management Policy
  • Leadership Change Management
  • Economics
  • Interior Design
  • Graphic Design
  • Accounting

Partial List of Undergraduate Institutions

  • The University of Arizona
  • The University of Hail
  • Lipscomb University
  • Purdue University
  • National Chung Cheng University
  • Yangzhou University
  • Shanghai Ocean University
  • Saint Louis University
  • Oklahoma Christian University
  • Harbin Institute of Technology

 

Your Future is Calling

You’ve heard the “why.” If you think you’re a good fit, it’s time for the “how.”
Let’s get you on the road to your Masters' of Science in Marketing! Contact us to learn more or begin your application today:

Apply Now